Grow Your Twitter Followers Exponentially
Easily Grow Your Twitter Followers
There are so many social media platforms now it’s hard to keep up sometimes. Personally, I prefer LinkedIn and Twitter to connect with my business.
I also find Twitter to be a perfect place for authors, writers, and small business to connect with their audience, readers, customers and clients.
And, if you’ve ever read submission guidelines from agents and publishers, you know that they often want you to have 10-15K followers and they’ll definitely be more interested in looking at your manuscript when you already have a large and engaging audience.
But, getting that many followers on Twitter to attract agents or publishers and make an impact and reach your audience is difficult. It can take ages to build your audience to that level.
I’ll let you in on a little secret though – there isn’t a better time to start your marketing efforts on Twitter. Because now we have Owlead, which is one of the easiest apps to use for increasing your Twitter followers and building your audience and business with little effort.
Not only is Owlead super easy to use, but you also have the option to build your audience quickly within just a few months, moderately, or take a longer time and build gradually.
I’ve been using Owlead for a couple months now and I’ve been impressed. I was so excited with how well it’s was working right away that I began spending more time on Twitter, further building my audience through engagement.
About a month ago I had a wedding to attend 300 miles away, and when I came back, spent a couple weeks being terribly sick. The whole time in the back of my mind I worried that I wasn’t making progress with my account. I wasn’t able to tweak my account or remove any unwanted unfollowers, but as it turned out, my followers were continuing to grow without me and my unwanted unfollowers were being systematically removed.
*Update – Owlead is now more manual, due to Twitter’s changes, so it’s no longer automatic, but still super easy and compliant.
At the moment, here is my account as it stands while I write this:
That’s almost 2000 new followers in about 6 weeks, and that’s without making any adjustments in 3 weeks. On their site they suggest that you can expect 600-900 new followers per month, so I’d say it’s doing pretty well and delivering more than promised.
Here’s a view of my followers which shows the ones I gained with and without Owlead:
One of the other useful things you get with your Owlead account is an in-depth analytics tool which shows the gender, interests, countries, language, and quality of your followers.
Here’s a look at mine right now: I think my favorite there in the interest keyword section is “lover” – wonder what that one means? I’m going to assume it’s from bios that contain things like “book lover” or “cat lover”.
Also it’s neat to see that not only am I gaining followers, but they aren’t junk, they’re real people with high quality accounts.
Be sure to try the 10-Day Free Trial, where you don’t even need to add your credit card info and when you do, sign-up for the Free 7-Day Twitter Crash Course.
Rock Your Author Social Media Profile
How to Rock Your Author Social Media Profile
Mainly this post is regarding Twitter, but much of it applies across all social media platforms and will help you rock your author social media profile.
You may not realize how important your author social media profile is to your audience’s expectations, but it gives them a first glance at who you are and in seconds they make a decision about you – just by a glance at your profile. If you don’t have this part of your social media right, unless you’re already incredibly famous, there’s not much reason to concern yourself with your posting quantity or quality.
Get this right and you’re on your way to growing followers, friends, and fans – your audience.
Think about it, when you first glance at someone’s profile on Twitter – what makes you decide to follow them? If you’re just randomly following people then you really need to stop right there. You should be looking at their bio and photo for starters. And other people look at your’s too before they decide to follow you. If you have nothing written for your bio and no profile photo of yourself then chances are you’re missing out.
Some tips to get you started:
Your profile photo should always be recent and decent. Ideally this would be a clear head shot showing your smiling face and one that looks like you. Don’t go and get a photo done of yourself that is completely misleading and isn’t recognizable to someone if they saw you on the street, but you should look professional.
Some people say it’s a bad idea to use black and white, or sepia color options for your profile picture and I disagree with that. Sometimes it can look really nice and it also may be relevant to your genre – like a sepia for victorian novels would be cool.
If you take a look at my profile pic, I used sepia. I did this for two reasons. 1. It matches my website color scheme without turning my face blue. 2. I was wearing a bright white shirt with blue stripes and bright red lipstick – I looked like an American flag, …only I’m not an American flag, so I decided on the sepia color to tone it down just a bit. Later on I’ll probably do a better pic, but I like this one for now.
Your author social media bio, on any platform, should be clear and concise, describing what you do and who you are so that people can easily understand. On most platforms you only have so many characters to write about yourself, so you need to be able to word correctly. A good way to think about it is that you’re writing a short pitch, it shouldn’t be a pitch for your book, but about yourself, though it shouldn’t necessarily as salesy.
Try thinking of writing a headline and what keywords you might want to use that describe yourself and what you do. Also, you can try playing around with different words to see how it sounds. You can always edit your author social media bio to see what works better too.
On Twitter never use hashtags in your profile bio, this is a common mistake, but if people click on the tag it takes them away from your profile. Many people thing that it’s a good idea so that they get found easier, but it’s not the case. You don’t need hashtags to be found on Twitter or Facebook.
Here is a bad bio:
- Sally Jones
- I’m Sally Jones, the author of two kid’s books about a Kangaroo and a Koala.
- See more about my books here: link.to.book.com
Unnecessary words to have in your author social media profile:
I’m – Sally Jones – the – of – two – about – a – and – a – see – more – about – my – books – here
First, we already know you’re Sally Jones, it says so where your name is – wasted characters! The second ‘books’ is unnecessary because it was already used, but do you see all the wasted characters there? For a much better bio, take a look at the example further down.
Your author social media profile should always point back to your author website if you have one. If you don’t have a website, see Why You Need a Website here. On most platforms you can have a link in your bio section and then another link below. On some social media platforms the link won’t be clickable, so don’t bother putting it there. On Twitter and Pinterest it is, so you can use both sections.
If you are able to use a link in your bio section, this is a good place to put a link to your subscription page where you have a free giveaway for people to sign up on your email list. Alternatively, you could have a link to your book/s. Always use a shortened link such as from bit.ly on your profile bio to save space.
On all social media platforms there’s also a specific place to put a link to your website. In this section, if you haven’t already used the bio section to add your subscription page – do it here. If you already have, just use the main link to your author website. On this space you shouldn’t need to use a url shortener, and if you’re linking directly to your main website page you want to make it so people can see the actual link, so they’ll also remember it easier.
So a decent bio on Twitter, for example would be:
- Sally Jones
- Awesome Bio Pic – showing full smiling face, neatly cropped (use your imagination please)
- Author of children’s books for kids who love to read about wildlife in Australia. Parents love reading Kangaroo’s Pocket & Koala’s Tree – Free Pages – shortened.link.com
Take a look at the keywords in that, without being repeated – author, children’s books, kids, read, wildlife, Australia, parents, reading, kangaroo, & koala – all with readable sentence structure, a link to a free PDF (where they have to add their email), and in under 160 characters.
Do you see how I managed to get all those keywords while still making it read clearly? That’s the key to good social media profiles, and also good SEO.
So if someone is searching Google for “a kid’s book on kangaroos in Australia” – guess what, Sally Jones’ Twitter, Facebook, LinkedIn, Instagram, Pinterest, and Website will all come up in the search results. A quick note – your profiles on all your author social media platforms and Amazon author page should not all be the exact same wording – try to mix it up while always conveying the same message – this is better for SEO.
Have questions or need help with your author social media profile? Just let me know and I’ll be more than happy to help in any way that I can!
Have an awesome day!
Author Marketing Ideas for Posting on Social Media
Author Marketing Ideas for Posting on Social Media
Need some awesome author marketing ideas for social media?
Obviously you want to post content on social media that creates interest in your book and builds your audience. But how do you know what you should post?
First, you want to be sure you’re posting daily on your social media networks – Read Here – How often should you post on Social Media?
Secondly, be sure you’re not posting things that don’t fit with your image or brand. If you have a Twitter account for your Kangaroos in Australia children’s book – you don’t want to be posting content about the latest fashion styles, make-up tips, or politics.
Maintain your genre and niche so that you attract the right audience. Always remember with children’s books, the parents of your genre is your target audience. And you want to post child related content that will interest the parents. Don’t promote content to other authors when you want to sell your book.
Read – What type of content to post on your blog? for ideas on marketing to the correct audience.
When posting anything on social media your goals are to build your audience and sell your books. Simple enough. But, how do you get there?
In all social media you have to post a balanced variety of content to keep your audience engaged and, at the same time, to grow your audience. If you’re posting 20 links a day to your book sales page, you’re not going to do either.
Your audience is people, just like you. Start with this: What do you like seeing on social media?
Images with Text
Everyone loves to see awesome images show up in their feeds, and if it says something that catches their attention and makes them want to share, even better.
With your images, use text that’s relevant to your book/genre/niche.
Within that, there are four basic elements that you should try to balance with your images.
- Quotes – everyone loves a good quote
- Humor – everyone loves to laugh
- Teach – everyone loves to learn something new
- Encourage – everyone loves encouragement
An easy to use, and completely free tool, can be found at: https://pablo.buffer.com With Pablo, you can even add your own logo and a link to your website on the image.
Ask a Question
You should try to engage with your audience as much as possible and one of the ways to do this is to ask a question. Sometimes you can do this with a link to an article such as “I think this is _______, what do you think?” or you can do it with text over an image. Just be sure to include a relevant image.
Oftentimes you’ll get some comments, sometimes you won’t, but just keep posting regular questions each week or so to engage with your audience.
Of course you want to be sharing much of your own written content as well, and one of the ways to do that is to write your own blog posts. Always include an image!
For blogging ideas – Read – What type of content to post on your blog?
Curating content can be a great way to build up your social media fan base and show that you’re a trusted source for great content. Curated content for social media is links to articles or other blogs that you find, related to your genre and niche. You can find several articles on topics related to your niche and post them alternatively with your own posts.
Read about how to promote your website with curated content here.
One way that I use to find content regularly is to set up an email notification from your Google account – using this link: https://www.google.com/alerts You can create one or several kinds of alerts to be emailed to you either daily or weekly. These emails will contain all new articles and content that is posted around the internet for the keywords you choose. It’s a great little tool that can be very helpful when you have difficulties finding content.
Other options could be to subscribe to niche-related blogs that you find have great content and so on, but sometimes if you find too many, your email inbox can get overwhelming.
To start out, I recommend setting up a single weekly email from Google Alerts and increase only if necessary.
Read – Author Tips for Managing Social Media for more tips on curating content.
Posting on social media is an opportunity for authors to connect with their audience in ways that they’ve never been able to before. This gives you a chance to engage and grow your audience beyond selling just a few books when you make the most of them.
With social media you can easily come up with author marketing ideas to grow your audience while offering a wide variety of content that interests them and makes you become a trusted source whom they’ll want more from.
If you have questions or need help coming up with author marketing ideas of what to post on social media, feel free to ask, I’m more than happy to help!
Get creative, be yourself, build your audience, sell your books, and have a fantastic day!
Rocking Social Media for Authors
Rocking Social Media for Authors
Tips to Manage Social Media for Authors
Social media for authors is fairly easy if you go about it the right way, but don’t be afraid that you’re alone if you’re unsure about how to deal with it. Just like everything else, it does take some work and practice to get it going, but the rewards can be extremely lucrative.
You’re main goal is to build and engage with the correct audience for your books.
With Twitter in particular, you’re going to get lots of authors follow you. Some is alright because it’s good to collaborate with other authors, but this is not the audience you want. You want your audience to be the people who will buy your books, so for selling kids books you would want have an audience who is interested in kids/babies/parenting, and not authors promoting being an author.
If you’re genre is kids picture books your audience is parents of children ages 4-8, post content that these people want to read, content that is relevant to them. They don’t want to read content that is about how to publish your kids book, especially not if you want them to buy your kids book.
Read Content Ideas for Your Author Blog for Audience Tips
Everyone wants to know what the best social media platform is for them. The truth is that no social media platform is best for everyone. The one that’s best for you is the one you like the best and the one you’ll engage and grow your audience the most with. It’s good to have about two platforms that you use regularly, but oftentimes, more than that gets extremely overwhelming and difficult to keep up with.
After all, you need to still be writing your books, so don’t get too caught up on having an account at every social media platform and be spending all your time posting there and spreading yourself too thin. Social media for authors should be an enjoyable way to engage with your readers and potential readers, not overly difficult or time consuming.
Popular social media platforms include:
- LinkedIn – primarily a business network
Choose what you enjoy the most and have fun with it!
Promote Your Website with Curated Content
A tool that is awesome for curating content and still getting your website link on there is snip.ly When you curate content on social media you are sharing links to other websites that are relevant to your niche or genre. With Snip.ly you can add your link to the bottom of a page with your profile picture, a short message, and link to your website.
So this way you don’t always have to have your own content to post, but you’re still sharing great content while getting your website out there.
An ideal way that social media for authors can be less time consuming is when you schedule your posts in advance. You can schedule your content hours, days, weeks, months, and sometimes years, in advance – this can really be a blessing on your time. it’s fantastic to be able to sit down on an off day and walk away with 1-3 month’s worth of content scheduled in just a couple hours.
So, you do want to be be sure you’re posting regularly, something from your website at least each day on social media. It’s ok to post the same link several times, just not all at once. To do this you can use a different image and different wording while posting on different days and different times to get the most out of it.
I use tools like HootSuite for this because I like the auto-scheduling feature. With HootSuite you won’t be allowed to post the exact same message over and over, so you’ll have to change the wording around for each time you post the same link. On HootSuite you can post to almost every social media network from one account as well, which definitely makes things a lot easier.
There are other popular tools such as Buffer.com and SocialOomph.com which are excellent tools as well. All of them have different features and you may want to try using one or two in conjunction to get the most out of social media.
Social Media is all about posting quality content in the right quantity to get the most traffic. Read – How Often Should You Post on Social Media? With SocialOomph you have a feature where you can put a post into a regular posting cycle which can be very convenient.
Need Content Ideas – Read – Author Marketing Ideas for Social Media.
Managing social media doesn’t have to be difficult when you narrow down what platform is right for you. Then find yourself one or two tools that you love to streamline your content schedule. Don’t let yourself become overwhelmed by social media, which means don’t overdo it.
Do you have any questions about managing social media? If you do, please don’t hesitate to ask, I’m more than happy to help you in any way that I can!
Have a wonderful day!