How to Write Awesome Product Descriptions
How do I write product descriptions?
So, you have a product and you want to sell it. No problem.
It doesn’t matter if you want to sell your product on eBay, Amazon, your own website, another website, etc. If you want to sell your products online, you need to write great descriptions.
But, how do you write a great product description so that your product can be found?
It’s not as hard as you think, but it does take some work.
First, you should have at least 3-5 images for your product – people love images, and when they’re buying something online they can’t pick it up, feel its weight, feel its texture, etc.
You need lots of images that show all aspects of this for your customer – the more a customer feels they know everything about something, the more likely they are to buy it. Just take a look at Amazon reviews and you can figure that out easily.
Also, your images need descriptions – especially with Google image search these days, you cannot have your images numbered 121090509.jpg and 0739857_small.jpg – this is just not good SEO, in fact, it’s bad SEO.
You should give your image titles the same marketing attention as your descriptions, and use your keywords so that they show up in search engines – particularly Google images.
Second, with descriptions – it’s not just about size, weight, and use, but about using descriptive language that people can understand why they need to buy your product.
When you have a product – say a ball, I don’t want to just hear that it’s red and round – I want to hear that it’s cherry red, and bounces so well that my kids are going to absolutely love it, and that it’s going to give them loads of enjoyment.
Examples to describe your product:
- What problem does it solve?
- What’s it going to do for customers?
- How is it going to improve their lives?
- How is it going to make them feel?
Some enticing sales language is needed here.
With a product description, think like every product is a house you’re selling, you have to give the basic specs – but you also have to use psychology (marketing) and make your product sound great with the reasons it’s the right product for people to buy.
And it’s also tough when you’re listing hundreds of products, but each and every one still need their own classy, keyword oriented, marketable description – just like as if each individual product was your only product.
You don’t want to sound monotone with each product.
Does that mean my descriptions have to be long?
No, it does not. 300 words is sometimes all that’s necessary to describe a product enough – it’s just using the right 300 words.
Feel free to write like you talk — especially if you’re building your own brand. People want to hear you—be yourself—while, of course, maintaining good spelling, grammar, punctuation, etc.
Need some ideas? Ask your friends or family to describe your product in a couple of sentences — or even just a few words, to give you somewhere to start. Or better yet, recruit a couple of your friends and have a brainstorm session over lunch to get the creative energy flowing for some fantastic descriptions.
Have questions or need more ideas? Feel free to connect with me and ask questions!
