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Published February 16, 2017 | By Galadriel
Do You Need an Author Website?
Many authors don’t think they need a website because they think they should rely on social media, book venues such as Amazon, or their publishers. Relying on outside websites doesn’t help you build your audience, even though it may be bringing you some sales. In order to build your own personal audience you need to have your own website.
Your author website is your personal space on the internet.
You own your author website and it’s where you can engage and interact with your audience. It doesn’t matter if you have published traditionally or you’re an indie publisher, these days you need to be a part of your own book marketing. This gives your audience a place to find you, relate to you, and form a more trusting relationship with you, all of which increase their loyalty to you, and increases your sales. Using social media platforms to advertise your book is great, but when you engage your audience on your own platform, you’ll see amazing results. As you consistently build your website content, relevant to your audience, you’ll create your own community and there’s nothing that increases sales more than a loyal, growing, community of fans in one place.
Your entire audience isn’t on Twitter, or Facebook, or any other social media platform.
In fact, there may be many would-be fans who won’t see you on any social media platform because they use it very little or not at all. I know it’s hard to imagine these days, but it’s true – not everyone is on social media. But, if you have your own website, you have a base where these people can still engage with you through email and your blog.The basics you need for your author websites:
- an email newsletter
- a blog
- free downloads
- feedback from your audience
- links to sell your books
To read more about website marketing materials for children’s book authors READ HERE.
Now, you may look at that and think that maybe you don’t have time or that it’s too complicated, and that couldn’t be further from the truth. Yes, it is work and takes time, but ask yourself whether you want to be a full-time author or not. Is it the career you want? Then decide how much effort you want to put into it.Setting up an author website is super easy and can be up and running in under an hour.
These are the things you need for that:
- a domain name – never use a free one
- hosting
- free WordPress installation
- a theme – can be free or paid
- a couple free WordPress plugins

Posted in Author Marketing Tips, Author Website Tips | Tagged author marketing, author websites, authors, content, websites